OCTOBER 26TH - 29TH | DALLAS, TX

Stop guessing. Start GROWING.

”Once I built systems and stopped being the marketer, growth became simple and predictable.”


— Andy, 500 sub-accounts, 7-figure SaaS

Spend three days with HighLevel users, agencies and affiliates who’ve figured out what actually drives growth, live in Dallas this October.

Your countdown to LevelUp 2026 starts now

Want to see who’s already been announced? Check out the last speaker reveal replay.

The countdown is on!

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features and updates revealed live by our HighLevel co-founders before the rest of the world sees
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entrepreneurs, agency owners and business leaders from around the world
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expert speakers, the largest LevelUp lineup yet
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opportunities and hands-on moments to learn and network

WHY ATTEND

LEVELUP 2026?

The people in this room aren't chasing more marketing tactics. They're building the systems that make growth predictable.

WHY ATTEND LEVELUP 2026?

01

Stay ahead of what’s coming

Watch HighLevel's cofounders ship 300+ features live. While the rest of the industry catches up next quarter, you're already running it.

02

Build a network that pays off

The hallway conversations are the real currency. Attendees fly in from around the world to be in this room. Partnerships start over coffee. Deals get made between sessions.

03

Walk out with what's working right now

Hear directly from agency owners scaling past 7 figures, SaaSpreneurs hitting 100+ clients in under a year and entrepreneurs already winning with AI. You'll leave with strategies you can apply the second you get home.

04

Feel the energy that changes everything

Live demos. Mastermind-style discussions. Late-night conversations that turn into the idea your business needed. This is the energy boost your next 12 months run on.

New speakers dropping all month long!

speakers

60+ SPEAKERS TO BE REVEALED!

Our largest speaker lineup yet.

Adley Kinsman

Gary Vaynerchuk

keynote

Adley Kinsman

Daymond John

keynote

NEIL PATEL

Neil Patel

keynote

Adley Kinsman

Adley Kinsman

keynote

BILLY GENE

BILLY GENE

keynote

BILLY GENE

Ryan Deiss

keynote

BILLY GENE

Trent Shelton

keynote

BILLY GENE

James Dumoulin

keynote

BILLY GENE

Chris Finlayson

keynote

Adley Kinsman

CARLY MEYERS

ENCORE KEYNOTE

BILLY GENE

Matt Deseno

ENCORE KEYNOTE

Shawn Kanugo

Shawn Kanungo

ENCORE KEYNOTE

Adley Kinsman

Keynote

Adley Kinsman

CEO & Founder, Story House and VIRALISH

Adley Kinsman is a viral content strategist and CEO of Story House and VIRALISH, a Nashville-based creator collective. One of the most-viewed female producers in Facebook history, she's generated 75+ billion content views since 2020 across a 45+ million-follower network, driving campaigns for brands including Land Rover, TikTok and Frito-Lay.

Billy Gene

Keynote

Billy Gene

Founder & CEO, Billy Gene Is AI & XR Marketing

Billy Gene is the founder of Billy Gene Is AI & XR Marketing. His ads have been viewed 1.5 billion times. He has trained over 200,000 students in 75 countries and consulted for Procter & Gamble, Orangetheory Fitness and Kia Motors. His mission is to arm the underdogs.

Billy Gene

Keynote

Neil Patel

Co-founder, NP Digital

Neil Patel is the co-founder of NP Digital and a New York Times bestselling author, named a top marketer by the Wall Street Journal and Forbes. He's helped Amazon, Microsoft, Airbnb and Google grow. His blog reaches 4 million monthly visitors, and his YouTube channel has over 31 million views.

Carly Meyers

ENCORE Keynote

Carly Meyers

Founder, Made For More AI

Carly Meyers is an AI and automation consultant, keynote speaker and founder of Made For More AI, a SaaS agency helping consultants and small businesses build with AI. She has coached over 550 businesses, won a HighLevel Gold SaaSPRENEUR Award and hosts The Carly Meyers Podcast.

Declan O’Reilly

Keynote

Trent Shelton

Performance & Purpose Coach | Former NFL Player

Trent Shelton is a transformational leader, former NFL player and the #1 Performance and Purpose Coach in the world, reaching over 100 million people every week. Through his speaking, best-selling books, top-ranked podcast and mindset programs, he helps people build confidence, strengthen relationships, grow their businesses and step into their purpose.

Declan O’Reilly

Keynote

Daymond John

Founder & CEO, FUBU | CEO, The Shark Group

Daymond John is the founder and CEO of FUBU, which he built from a $100,000 mortgage on his mother's home into a $6 billion lifestyle brand. He's a co-star on ABC's five-time Emmy Award-winning show Shark Tank, one of the most sought-after keynote speakers, and CEO of consulting firm The Shark Group.

Declan O’Reilly

Keynote

Gary Vaynerchuk

Chairman, VaynerX | CEO, VaynerMedia

Gary Vaynerchuk is a serial entrepreneur, Chairman of VaynerX and CEO of VaynerMedia. A prolific early-stage investor in companies including Facebook, Twitter and Uber, he's also the creator of VeeFriends and a six-time New York Times bestselling author, with more than 45 million followers across social media platforms.

Declan O’Reilly

ENCORE Keynote

Matt Deseno

Co-Founder, HL Pro Tools

Matt Deseno, co-founder of HL Pro Tools, has helped over 5,000 agencies generate $100M+ with automation and SaaS tools. The only person to win all three major HighLevel awards, he builds systems that scale results while keeping business human. He's a husband and father of three.

Declan O’Reilly

ENCORE Keynote

Shawn Kanungo

Innovation Strategist & Bestselling Author

Shawn Kanungo spent 12 years at Deloitte working closely with leaders to help them better plan for the opportunities associated with disruptive innovation and is a globally recognized innovation strategist and bestselling author. He has become one of the world's most sought-after voices on innovation and generative AI.

Declan O’Reilly

Keynote

Ryan Deiss

Founder & CEO, The Scalable Company

Ryan Deiss is the founder and CEO of The Scalable Company, DigitalMarketer.com and a Founding Partner at Scalable Equity, LLC. In his 20+ year career as a serial entrepreneur, investor and advisor, Ryan has started 17 companies, exited 4, and his portfolio generated in excess of $200M in revenue last year alone.

James Dumoulin

Keynote

James Dumoulin

Co-founder, School of Hard Knocks

James Dumoulin is the co-founder of School of Hard Knocks, the world's most-viewed business media brand, reaching more than 26 million followers across social platforms. By interviewing over 60 billionaires and top entrepreneurs, athletes and entertainers, he has built an eight-figure media company while helping millions of young people learn the principles behind success.

Chris Finlayson

Keynote

Chris Finlayson

GTM Leadership – Digital Natives, OpenAI

Chris Finlayson leads GTM Leadership for Digital Natives at OpenAI, where he's worked since 2023. Before OpenAI, he spent five years at Stripe across Growth, Partnerships and Enterprise Account Executive roles. He holds an MBA from Harvard Business School and writes on software sales and startups through his newsletter, Mercantile.

Built for HighLevelers like you

LevelUp is built for the people who take their next move seriously. The ones who aren’t waiting for permission to grow.

Agency owners

Build an agency that can grow beyond you.

See how other agency owners are packaging their offers, choosing profitable niches, building repeatable systems and using HighLevel to scale without adding complexity at every stage.

Brady Sticker built ChurchCandy on HighLevel from day one, growing from a failed $1,500 ad to 1,000+ churches and $5.8M in revenue. “We want to connect a million people to the local church.”

— Brady Sticker, ChurchCandy

Business owners

Learn how to get more out of HighLevel to get your time back.

Get closer to the people building the platform, discover what you may not be using yet, and see how other business owners are automating the work that used to depend on them.

Rebecca built three interlocking businesses on HighLevel, growing from a solo operator to a 25-person team serving 200 clients, entirely through word of mouth.

SaaSPRENEURs

Turn what you know into recurring revenue.

Whether you’re working toward your first SaaS customer or your 500th, get around SaaSPRENEURs building, selling, onboarding and scaling on HighLevel, so you can see the models and systems working beyond your own business.

Heidi Ryder built Keepful into an $800K+ SaaS for bookkeepers with a team of two. “Business should feel like breathing, not burnout.”

— Heidi Ryder, Keepful

Affiliates and
certified admins

Turn your HighLevel expertise into opportunity.

Learn how top affiliates and admins are creating demand, building authority, expanding their offers and turning their knowledge of the platform into businesses that don’t depend entirely on their time.

Pavel Kabual grew a lean agency to $31K+ a month at 70–85% profit margins, starting from his mom’s basement. Now he travels full time as a digital nomad while his team runs the business, and it earned him 2025 HighLevel Affiliate of the Year.

LEVELUP TICKETS

There are two ways to spend the next year. Keep figuring it out on your own. Or step into the room with the people already doing it.

General Admission SAVE $450

$1,797 Original price

Limited Availability

$1,347

WHAT'S INCLUDED

Keynote sessions

Strategies, frameworks and unfiltered insights from world-class speakers and marketing legends.

Breakout sessions

Tactical workshops led by top industry pros, SaaS leaders and HighLevel visionaries.

Exhibition hall

Discover the tools and technologies the fastest-growing agencies are using to outpace their competition.

Networking

Connect with 1,000+ entrepreneurs, agency owners and business leaders who get what you're building.

2027 Roadmap Reveal

Get the first look at what’s next before anyone outside this room at LevelUp Day.

Awards Ceremony

Celebrate the operators, agencies and partners who set the bar this year at the HighLevel Awards Ceremony.

Q&A sessions

Bring your hardest questions to the live Co-Founder Q&As. Real answers from Shaun, Varun and Robin.

Special offers from sponsors

Exclusive offers and discounts from our LevelUp 2026 sponsors, available only to attendees.

LevelUp 2026 swag item

Take home a signature piece of the LevelUp experience.

Prime VIP seating

The best view in the house for every keynote and performance.

Private VIP Lounge

Recharge, network and connect with elite attendees in a space built for the operators who came to do business.

Inclusive meals and bar access

All-inclusive dining and drinks throughout the event so you can focus on the conversations that matter.

LevelUp 2026 swag bag

An upgraded VIP swag bag packed with exclusive gear.

VIP and Encore Day passes typically sell out first. General Admission goes shortly after. Once tickets are gone, they're gone until 2027.

Extend your LevelUp experience

with an EXTRA day of exclusive access and benefits!

SOLD OUT   SOLD OUT   SOLD OUT   

Fri, October 30

Encore Day upgrade

The room gets smaller. The conversations get sharper. The kind of clarity you can only get face to face with the people who built this.

Hang with the cofounders, time with Shaun, Varun, Robin and the HighLevel leadership team. Bonus sessions with playbooks you only get at Encore Day. An epic networking party with the top marketers and operators in the ecosystem. Recordings included, a $197 value, so you can replay every speaker at your pace. Meals included so you're fueled up and ready to go.

LIMITED AVAILABILITY

$997

Add-on with any GA or VIP pass. Base ticket required. Limited availability.

LEVELUP Agenda

Four days that could change your next 12 months

We recommend you arrive by 12 PM on Monday, October 26

LevelUp wraps after 4 PM on Thursday, 10/29. Time for one last high-five.

Got the Encore Day add-on? The fun rolls on until 4 PM on Friday, 10/30.

day1
Oct.26th
Monday, Oct 26

Arrival & Warm-up

Land, grab your badge and settle in before the main stage lights come up. Registration, the exhibitor hall, the swag store, open office hours and the all-new AI Dev Center all open at noon.

  1. Registration, Exhibitor Hall & More

    Registration, swag, Open Office Hours Live, and the brand-new AI Dev Center will be open throughout the afternoon.

  2. LevelUp Kickoff

    Wear your favorite HighLevel swag, enjoy drinks and connect with the HighLevel community!

  3. Affiliate Welcome Party (RSVP here)

Day2
Oct.27th
Tuesday, Oct 27

Main Stage, Day One

Main stage runs straight through the morning, LevelUp Day brings the roadmap reveal, the exhibition hall takes over lunch and the night ends at the Neon Spooktacular Bash.

  1. Breakfast

    Breakfast provided to VIP ticket holders

  2. Doors Open

  3. Day 1 Welcome and Opening Remarks

  4. Opening Keynote

  5. LevelUp Day

  6. Lunch Break

    Lunch provided to VIP ticket holders

  7. HighLevel Co-Founder Q&A

  8. Breakout Sessions

  9. Closing Keynote

  10. Exhibitor Networking

  11. Affiliate Happy Hour (RSVP here)

  12. Certified Admin Happy Hour (RSVP here)

  13. Dinner Break

    Dinner provided to VIP ticket holders

  14. HighLevel’s Neon Spooktacular Bash

    Light up the night in your spooky neon costume for a chance to win Best Dressed and get ready for a wicked good time!

day3
Oct.28th
Wednesday, Oct 28

Product & Deep Dives

Keynotes in the morning, breakouts and panels all afternoon, the Awards Gala after dark. The deep-dive day. Pick your sessions, meet the people behind the product and dress up for the Awards Gala.

  1. Affiliate Wellness Hour

    Reset, Recharge, LevelUp! Join the affiliate team for a recovery hour featuring cold plunges, saunas, and steam rooms! (RSVP here)

  2. VIP Breakfast

    Breakfast provided to VIP ticket holders

  3. Doors Open

  4. Day 2 Welcome and Opening Remarks

  5. Opening Keynote

  6. Keynote Sessions

  7. Lunch Break

    Lunch provided to VIP ticket holders

  8. Breakout Sessions & Panels

  9. Exhibitor Networking

  10. Dinner Break

    Dinner provided to VIP ticket holders

  11. Awards Gala Cocktail Hour

  12. A Night to LevelUp

    Recognition is in the air for the HighLevel Awards Gala! Dress to the nines in black tie!

day4
Oct.29th
Thursday, Oct 29

Fireside & Farewell

The founders take the stage unscripted and the week ends the way it started… with everyone in one room.

Last full day. Lighter on sessions, heavier on people. Get every last session in before you check out and head home.

  1. VIP Breakfast

    Breakfast provided to VIP ticket holders

  2. Doors Open

  3. Day 3 Welcome and Opening Remarks

  4. Opening Keynote

  5. Keynote Session

  6. Breakout Sessions

  7. Lunch Break

    Lunch provided to VIP ticket holders

  8. Keynote Session

  9. Closing Keynote

  10. LevelUp 2026 Wrap Up

  11. Exhibitor Networking

  12. LevelUp Encore Check In

  13. Encore Kickoff Party (exclusive to LevelUp Encore ticket holders)

    Catch the HighLevel bus!

SOLD OUT   SOLD OUT   SOLD OUT   
encore
Oct.30th
Friday, Oct 30 · ENCORE DAY UPGRADE (EXTRA DAY)

Encore Day - SOLD OUT.

If you added it to your ticket, here's what your extra day looks like.

Not a fifth day of talks. Encore is a working session: you build, we sit next to you. Capped so every attendee gets real one-to-one time.

  1. Breakfast

  2. Encore Day Welcome and Opening Remarks

  3. Keynote Sessions

  4. Co-Founders Fireside Chat

  5. Networking Lunch

  6. Keynote Sessions

  7. LevelUp Encore 2026 Wrap-Up

Four days in. Twelve months ahead.

Most events leave you inspired for a weekend. LevelUp leaves you equipped for the year. Here's what comes home with you.

A clearer plan for the next 12 months

You'll leave knowing where to focus, what to build and what to stop wasting time on.

Strategies you can deploy on Monday

Strategies you can deploy on Monday

Tactical plays from operators already running them. Real launches. Real campaigns. Real revenue jumps.

A first look at what's coming next

People you'll actually call again

The connections you make in Dallas show up in your business for years, not just this weekend.

Belief that's hard to find anywhere else

Belief that's hard to find anywhere else

Leave with conviction in your direction, your decisions and what's possible from here.

Momentum you can't get from a screen

Momentum you can't get from a screen

The energy of being in the room is the part you can't replay. It's what changes what happens next.

Find your corner of LevelUp

Four named spaces, each built for a different kind of conversation.

The AI Arena

AI Dev Center

Live builds, agent demos and the automation stack the fastest-moving teams are running right now.

Agency Lounge

Agency Lounge

A quieter room to trade pricing, retention and margin notes with operators at your level.

Demo Deck

Demo Deck

Hands-on stations with the HighLevel product team. Bring your account, leave with more of it running on autopilot.

Community Hall

Community Hall

Meetups, mastermind tables and the unplanned conversations that end up mattering most.

Evening Events

Four nights of parties to celebrate you

5:00 PM – 7:00 PM

LevelUp Kickoff

Badge on. Drink in hand. Your first conversation with someone who's about to change how you run your business starts here. Wear your favorite HighLevel swag and meet your people as the week gets going.

8:00 PM – 10:00 PM

Affiliate Welcome Party

Affiliates only. The people driving real commissions, in one room,

before the week gets moving.

5:00 PM – 5:45 PM

Affiliate Happy Hour

Affiliates only. Time to share stories and strategies with affiliates just like you.

5:45 PM – 6:30 PM

Certified Admin Happy Hour

Certified Admins only. Share the room (and a drink) with other admins who make it look easy.

7:30 PM – 10:00 PM

HighLevel's Neon Spooktacular Bash

The lights go neon. The music beats frantic. The costumes are to die for. It’s something between a fever dream and a rave and we’re going all out. Come dressed to haunt or leave an impression… because the Best Dressed award is on the line.

5:30 PM – 6:30 PM

Awards Gala Cocktail Hour

Doors open early tonight. One hour to catch your breath and grab a drink before the room fills with the sounds of celebration.

7:00 PM – 11:00 PM

A Night to LevelUp: The HighLevel Awards Gala

Suit up. Dress to the nines in black tie and cocktail fashion. HighLevelers work all year to walk this stage and be celebrated. Will your name be called?

6:00 PM

Encore Kickoff Party - SOLD OUT

For LevelUp Encore ticket holders. If you locked in Encore Day, we’ve got one more epic party for you.

SOLD OUT

A Legendary Venue

Dallas, Texas · The Hilton Anatole

Resort-style amenities

Recharge at the Anatole's outdoor pool complex, complete with water slides, a lazy river and a swim-up bar. Because the best ideas show up when you finally stop and breathe.

RESORT POOLSCURATED ARTSKYLINE DINING

Artful inspiration

Stroll the grounds and discover striking pieces by icons like Andy Warhol and Keith Haring. Creative inspiration baked into the walk between sessions.

ICONIC WORKSGARDEN GALLERYCREATIVE ENERGY

Culinary delights

Memorable meals with colleagues, peers or family without ever leaving the hotel.

ON-SITE DININGCRAFT DRINKSGROUP TABLES

Near Dallas's top sights

Just a short ride from the city's best food, music and entertainment when you're ready to explore beyond the venue.

CITY ACCESSLIVE MUSICLOCAL DINING

Sign up for updates

Be the first to know about the agenda and any event updates!

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Interested in speaking? Submit form here for a speaking opportunity!

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Interested in being an exhibitor at LevelUp? Get in touch with us now.

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Other inquiries? Contact us

Meet the exhibitors

The tools your agency already runs on — plus the ones you haven't met yet.

Our headline partners are below; the full floor is one click away.

41 exhibitors across six tiers

A note from the founders

From our desk to yours.

A personal invitation from the people building HighLevel, and the experience waiting for you in Dallas.

HighLevel Awards Gala

Wednesday, Oct 15, 7:00-10:30 PM

Join us for "A Night to LevelUp,"  where we will recognize our 2025 HighLevel Awards Winners. Dress to the nines in black tie attire and get ready for an evening of recognition and glamor.

HighLevel Awards Gala

Wednesday, Oct 15, 7:00-10:30 PM

Join us for "A Night to LevelUp,"  where we will recognize our 2025 HighLevel Awards Winners. Dress to the nines in black tie attire and get ready for an evening of recognition and glamour.

GOT QUESTIONS?

Frequently Asked Questions

Everything you need to know before the show. Can't find your answer? Reach out and we'll get back to you within 24 hours.

When and where is LevelUp 2026?

LevelUp runs October 26 to 29, 2026 at the Hilton Anatole in Dallas, TX. Full agenda and travel details go out to registered attendees closer to the date.

What's included in my ticket?

General Admission includes keynote sessions, breakout sessions, the exhibition hall, networking, the 2027 roadmap reveal, the awards ceremony, Q&A sessions, sponsor offers and a LevelUp 2026 swag item. VIP adds prime seating, the private VIP lounge, inclusive meals and bar access and a full swag bag.

What should I bring, and how should I prepare?

Bring a laptop if you want to follow along live during product reveals, business cards for networking and comfortable shoes. You'll be on your feet more than you think.

Will sessions be recorded?

Main Stage sessions are recorded and included with the Encore Day upgrade ($197 value). General Admission and VIP do not include recordings.

Do I need to wear my badge the entire time?

Yes, badges are required for entry to all sessions, the exhibition hall and evening events.

What's the dress code?

Business casual. Dallas in late October runs mild, so layers are a safe bet for evening events.

Can I bring a guest who isn't registered?

Guests need their own ticket for entry to sessions and the exhibition hall.

Don't sleep on this. We will sell out.

People who wait too long send the same message year after year.

“Every conversation, every talk, left me more excited about where we’re headed—both as a community and in terms of what’s possible with AI.” –Shawn G.

The price difference between deciding now and later might not seem like much, but in 12 months, the difference will show in whether you're still the one running everything by hand.

LevelUp Present by HighLevel

© 2026 HighLevel LLC, a subsidiary of GoHighLevel Inc. | All Rights Reserved